Rain Laane, a 32 year country manager of Microsoft in Estonia shortly points out why intellectual property rights are oftenly violated:
"Intellectual property rights (IPR) is a hot topic. Recent IDC studies show that the piracy rate in Estonia is 54%. It has gone down one per cent so the trend is right but there is a long way to go. The figure for the United States is 21% and the European Union average is 35-36%. It will take a minimum of ten or more years to catch up to that number in Estonia. I believe that the biggest challenge and the main reason why the piracy rate is so high is lack of education. People don’t know which licenses and where they have to use, how many copies they can use, can they borrow software from a friend or is it illegal. These are topics that all of society wishes we should talk more about. I’m always comparing this with driving cars. Companies that provide gasoline are also wealthy but when people go to the gas station to fill up the tank they pay for it. With software, music and video they think differently. Why? I believe it is an educational problem."
In the interview, Mr. Laane emphasizes ambitious agenda of Microsoft's competitve strategy in Estonia as well as he explains the nature of corporate operations in making future projects come true.
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